justice
strikeforce
A BOLD VISION FOR POLICY-advocacy THAT UPENDS THE STATUS QUO
Feelin' it: Brand foundations + identity design
Brand expansion: Website • Collateral • SWAG
Project scope:
By pushing boundaries and questioning the status quo, Justice Strikeforce is flipping the “theory of change” model on its head and actually empowering justice-impacted people to lobby for the change they envision and helping them feel truly capable to directly advocate for and make policy change.
When justice visionaries Tricia & Rebecca came to us with their concept for a new kind of empowered policy advocacy, Rarely Pure was thrilled to help them refine their vision by defining their strategic brand foundations and designing a brand identity that bridges the gap between grassroots and grass tops. Justice Strikeforce's energy and passion shines through bespoke visuals and helps them stand out above all other non-profits.
justice strikeforce
but Mighty
enough for
big impact
Small,
RESPONSIVE COLLECTION FOR ANY USE AND CONTEXT
LOGO SUITE
Dedicated to actually empowering and resourcing justice-impacted people to INFLUENCE AND make THE change THEY ENVISON.
Dedicated to actually empowering and resourcing justice-impacted people to INFLUENCE AND make THE change THEY ENVISON. •
Dedicated to actually empowering and resourcing justice-impacted people to INFLUENCE AND make THE change THEY ENVISON. •
BRAND PURPOSE
LOGO SYMBOLISM
OPTIMISTIC
EMPOWERMENT
BREAKING
NORMS
DYNAMIC
SERVICE
COMPASSIONATE
JUSTICE
BRAND VALUES
BRAND PERSONALITY
GROUNDED IDEALISM: We are seeking to make things better, more perfect, but understand the contextual realities and compromises necessary to make incremental change and progress.
UPLIFTING ENTHUSIASM: We are energetic, encouraging, and motivating to help carry a vision forward through barriers. The cavalry is coming and unafraid to help clients get loud.
NURTURING SAFETY: Caring, supportive, and empathetic demeanor that allows people to find relief and comfort while being unfiltered.
GRASSROOTS TO GRASSTOPS: A blend of respected professionalism with everyman accessibility.
DESIGN CONCEPTS
• Our design creates a sense that our vision is too big to fit in a box • BOLD • ENERGIZED • BREAKING NORMS • PUSHING BEYOND BOUNDARIES
Our design creates a sense that our vision is too big to fit in a box
BOLD • ENERGIZED • BREAKING NORMS PUSHING BEYOND BOUNDARIES
• Our design creates a sense that our vision is too big to fit in a box • BOLD • ENERGIZED • BREAKING NORMS • PUSHING BEYOND BOUNDARIES
• Our design creates a sense that our vision is too big to fit in a box • BOLD • ENERGIZED • BREAKING NORMS • PUSHING BEYOND BOUNDARIES
Tricia Rojo Bushnell & Rebecca Brown
co-founders & executive directors
Justice Strikeforce
Tricia Rojo Bushnell
& Rebecca Brown
co-founders & executive directors
Justice Strikeforce
We had the pleasure of working with Annie on brand strategy and the process helped us enormously to hone in on our organization's identity and clarify our vision. We are absolutely thrilled with the ultimate product, which also included a gorgeous and engaging website. It was a breath of fresh air — as social justice advocates — to work with someone who truly understood our vision and who helped us to better articulate it.
We could not be more grateful for the experience.
Dare to dream bigger.
Your vision makes your brand unforgettable.
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