Let's work together
Unlock your brand’s potential — and build a business that reflects your boldest vision.
*If you book an Envision+Embody package within 14 days of receiving your Clarity Summary your $500 Enlighten fee rolls into your project — making this a low-risk, high-value first move.
Vision clarity: Let’s dream bigger — and define what you’re really building, why it matters, and how your brand can support the life you actually want.
Customized planning: You’ll get tailored guidance and aligned next steps — designed to help you move forward with clarity and direction, whether we keep working together or not.
Brand understanding: Is your current brand attracting the wrong people or misrepresenting your value? We’ll uncover what’s off and what’s needed to evolve with confidence.
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$500*
investment
The Enlighten session is our first step — a 90-minute brand clarity consultation designed to illuminate what’s really holding you back, and what you need to become unforgettable.
We’ll get clear on your vision, misalignments, and what your brand needs to grow into the business you're meant to lead.
You’ll leave with insight, confidence, and a clear path forward. It’s the starting point for every Rarely Pure brand.
Clarity first. Confidence next. This is where transformation begins.
Enlighten
Step 1
From this session, you'll gain
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STARTING AT $5k
investment
Who says you have to follow someone else’s rulebook? During Envision, we’ll write new rules that match your vision — and shift perceptions of what’s possible for your brand’s next chapter.
We’ll clarify your purpose, identify what sets you apart, align with your audience, and define the personality and values that bring your brand to life. You’ll walk away with a brand strategy scaled to your level — focused, aligned, and built to guide everything from messaging to design direction.
This is where smart brands begin: with vision, insight, and designed to evolve with you.
Every Envision+Embody package begins here.
Let's break some rules — and write your own
Envision
Step 2
Embody
We’ve mapped the vision. Now let’s make it real.
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Step 3
With strategy in place, Embody transforms insight into expression — building a brand identity that reflects your vision, builds credibility, and makes your presence impossible to ignore.
This is where everything comes together — your values, your voice, your ambition — translated into a cohesive, recognizable brand experience that empowers you to show up boldly and grow with intention.
You’ll receive the brand system you need to express your brand clearly and consistently across any platform — from logo suite and color palette to typography and graphic elements.
Embody is only available after completing Envision.
After Envision+Embody, you’re eligible for Brand Expansion , a tailored add-on where we extend your new brand to key experiences and touch points like websites, packaging, signage, social templates, and more.
STARTING AT $5k
investment
It’s how the world sees you — and why they remember. Not just visuals, but the power to attract, align, and grow on your terms.
Your brand is your boldest move
The shift? It's deeper than design.
Here’s what’s possible when your brand finally fits — and starts working for you.
What does brand clarity unlock?
The momentum to lead, evolve, and expand — on your terms
A brand identity that commands attention — and earns trust
Magnetic alignment with the clients, partners, and collaborators you want
Strategy that empowers you to show up with clarity, not overthinking
A recognizable, ownable presence that opens doors — funding, visibility, growth
Confidence to say no to what’s misaligned and yes to what’s next
Dr. Nancy Osborn
Cultivate Connection
I don't know if I've made it clear but I really appreciate your work with us. It is amazing to me that you developed the branding material
so quickly and that it really hits the mark. I observed that you were really listening to what we were saying but you also "got
underneath" some of the things we were saying. Most people do not take the time or maybe don't have the skill to do this.
The brand foundations and identity really hit the mark.
Tricia Rojo Bushnell
Rebecca Brown
Justice Strikeforce
We had the pleasure of working with Annie on brand strategy and the process helped us enormously to hone in on our
organization's identity and clarify our vision. We are absolutely thrilled with the ultimate product, which also included a gorgeous and
engaging website. It was a breath of fresh air — as social justice advocates — to work with someone who truly understood our vision and who
helped us to better articulate it.
We could not be more grateful for the experience.
Ebony Paul
Brown Suga*
She has an incredible ability to take our ideas and
values and translate them into visual representations that perfectly capture who we are. This strategy has not only shaped how we present
ourselves at public events and to the world but has also influenced how we operate internally...
The process of developing our brand strategy was eye-opening and deeply clarifying. Annie helped us refine our vision and align it with our
goals, providing insights that extended far beyond aesthetics.
Working with Annie on our brand strategy has been transformative for our business.
There’s no one-size-fits-all path to building a magnetic brand. Your business deserves a custom-fit approach, shaped by insight and aligned with your ambition.
Each Rarely Pure package is designed to meet you at your level — and raise you to your next one.
You didn't come this far for templates. Your growth deserves strategy.
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Q
&
A
These services are designed for creative founders, small businesses, and visionary entrepreneurs who want to grow — and lead — with intention.
I don’t work with everyone. If you’re looking for a quick logo or a copy-paste template… I’m not your girl.
But if you're ready to build a brand that feels like you and scales with your ambition — you’re in the right place.
Start with a free Vibe Check — we’ll meet, you’ll ask questions, and we’ll see if we click. Ready to go deeper? Book an Enlighten session to uncover what’s really needed to get you where you want to go. From there, I’ll recommend the best Envision+Embody package to match your goals and growth.
Yes — Enlighten is where we begin. It’s more than a consultation; it’s a clarity session that sets the tone for everything we do. You'll leave with insight and direction, whether we move forward together or not. If you book an Envision+Embody package within 5 days of receiving your Clarity Summary, your $500 Enlighten fee rolls into the project — making it a smart, low-risk first step.
Nope, honey. I don’t do “just logos.” A logo is just the tip of the iceberg — a symbol that should represent your whole brand experience. If we skip the strategy, we’re just guessing.
Investing in a logo without strategy is like buying designer shoes for a marathon you haven’t trained for — shiny, expensive, and probably not going to get you where you want to go. A great brand is built to last, to grow with you, and to make every step forward feel aligned. That takes intention.
If that’s not your vibe, no hard feelings — there are plenty of logo designers out there. But if you’re ready for a brand that actually moves your business forward? Book a Vibe Check.
Maybe. Let’s start with a Vibe Check . Then, if we seem aligned, Enlighten gives us a chance to dig in. If your existing brand identity still holds up? Great. But often, strategy work reveals gaps — and you may find yourself craving design that fully reflects your evolution.
Coming soon: Envision as a stand-alone offer — perfect for established brands or new ideas that need strategic clarity before jumping into design. Reach out or join the list to be the first to know. (And yes, a workshop version is on the horizon, too.)
Sorry, I only design for brands built through Rarely Pure’s process — strategy first, always. If you’re an existing client and want a site that matches your brand experience, we can explore that through brand Expansion. Otherwise, we’re probably not the right fit.
Timelines vary based on package and complexity. Feelin’ It wraps in ~2 weeks. Livin’ It typically takes 4–5 weeks. Ownin’ It can take 6–8+ depending on how deep we go.
I work with only 1–2 clients at a time so you get full creative energy and attention — no assembly line vibes here. After your Enlighten session, we’ll talk about timelines, start dates, and anything you’ll need to prepare in advance.
