FAQs
Just a few things to know
These services are designed for creative founders, small businesses, and visionary entrepreneurs who want to grow — and lead — with intention.
I don’t work with everyone. If you’re looking for a quick logo or a copy-paste template… I’m not your girl.
But if you're ready to build a brand that feels like you and scales with your ambition — you’re in the right place.
Start with a free Vibe Check — we’ll meet, you’ll ask questions, and we’ll see if we click. Ready to go deeper? Book an Enlighten session to uncover what’s really needed to get you where you want to go. From there, I’ll recommend the best Envision+Embody package to match your goals and growth.
Yes — Enlighten is where we begin. It’s more than a consultation; it’s a clarity session that sets the tone for everything we do. You'll leave with insight and direction, whether we move forward together or not. If you book an Envision+Embody package within 5 days of receiving your Clarity Summary, your $500 Enlighten fee rolls into the project — making it a smart, low-risk first step.
Nope, honey. I don’t do “just logos.” A logo is just the tip of the iceberg — a symbol that should represent your whole brand experience. If we skip the strategy, we’re just guessing.
Investing in a logo without strategy is like buying designer shoes for a marathon you haven’t trained for — shiny, expensive, and probably not going to get you where you want to go. A great brand is built to last, to grow with you, and to make every step forward feel aligned. That takes intention.
If that’s not your vibe, no hard feelings — there are plenty of logo designers out there. But if you’re ready for a brand that actually moves your business forward? Book a Vibe Check.
Maybe. Let’s start with a Vibe Check . Then, if we seem aligned, Enlighten gives us a chance to dig in. If your existing brand identity still holds up? Great. But often, strategy work reveals gaps — and you may find yourself craving design that fully reflects your evolution.
Coming soon: Envision as a stand-alone offer — perfect for established brands or new ideas that need strategic clarity before jumping into design. Reach out or join the list to be the first to know. (And yes, a workshop version is on the horizon, too.)
Sorry, I only design for brands built through Rarely Pure’s process — strategy first, always. If you’re an existing client and want a site that matches your brand experience, we can explore that through brand Expansion. Otherwise, we’re probably not the right fit.
Timelines vary based on package and complexity. Feelin’ It wraps in ~2 weeks. Livin’ It typically takes 4–5 weeks. Ownin’ It can take 6–8+ depending on how deep we go.
I work with only 1–2 clients at a time so you get full creative energy and attention — no assembly line vibes here. After your Enlighten session, we’ll talk about timelines, start dates, and anything you’ll need to prepare in advance.
I typically book 1–3 months in advance and only take on a few clients at a time — so once your project starts, you have my full attention. We move with momentum, not delays.
If you’re planning a rebrand, launch, or new chapter, reach out early so we can align on the right timeline and avoid last-minute chaos. You’ll be glad we did.
Enlighten sessions are done over Zoom — easy, efficient, and accessible from anywhere.
If you’re in the Kansas City metro area, Envision+Embody can include in-person sessions: a deep-dive for strategy (Envision) and follow-ups for reveals.
Outside the region, in-person options are available with some planning and additional travel costs.
The good news? This process works beautifully online. I’ve guided brand transformations remotely during the pandemic and while traveling the world — proof that powerful clarity doesn’t require a shared zip code.
Each Envision+Embody package includes a brand foundation strategy and a custom identity kit — scaled to your level of clarity, complexity, and ambition. Always included: strategy, logo suite, color palette, and typography. Sometimes more.
Following your Enlighten session, I’ll make recommendations based on what you truly need to express your vision and grow your brand. Need additional support? You’ll also be eligible for Brand Expansion — from collateral and Canva kits to signage, packaging, and more. What’s included depends on your goals, but we’ll always scope it clearly.
Because these higher-level packages are strategy-driven and tailored. We don’t assume what you need — we clarify it together. Once we understand your audience, goals, and brand touchpoints through Envision, we’ll identify the smartest Expansion assets and scope them accordingly.
This ensures that everything we create supports your business outcomes — not just adds to your to-do list.
If you have a vision that doesn’t fit neatly inside one of the current packages, let’s talk. Many Ownin’ It clients or returning brands end up with a custom scope based on their goals, timeline, and team needs. If I’m not the right fit for your request, I’ll point you toward someone who is.
During your Envision+Embody project, you’ll work directly with me. I lead the strategy, write the guide, and design the identity. When needed, I bring in trusted specialists — illustrators, letterers, etc. — to elevate the visual expression.
If your brand calls for additional content, web, marketing, or environmental work, I’ll tap my network and guide the collaboration. In Expansion phases, I act as your creative director, ensuring alignment from start to finish.
After your Envision+Embody project, you may have the option to book brand Expansion work or ongoing creative direction. That might look like seasonal strategy check-ins, new collateral, or partnering with other creatives to bring campaigns and brand experience to life. We'll talk about what makes sense for your brand’s next chapter — and if you need a full retainer, we can scope it accordingly.
At Rarely Pure, Never Simple, I don’t disappear into a cave and hand you a brand. This is a high-touch, collaborative partnership — where your truth, insight, and perspective shape everything we build.
I bring expertise, strategic vision, and creative direction. You bring clarity, decision-making, and a willingness to go deep. It’s intimate, energizing, and wildly effective. That’s the secret sauce.
The name comes from an Oscar Wilde quote: “The truth is rarely pure and never simple.” That idea supports everything I do.
Some say a brand should be "simple" — easier said than done. Your vision is layered. Your story is nuanced. Your ambition is vibrant. I help you craft a brand that holds all of that — not one that flattens it.
Because "pure and simple" is usually just… generic. And that’s not you.
Branding can feel vague. Full of jargon. Confusing as hell. I get it — and I’m here to make it make sense.
If you're unsure what something means (or whether this is right for you), check my blog or newsletter, or just reach out. You’ll never be shamed for asking.
Still on the fence? Schedule a complimentary Vibe Check — let’s get grounded and clear.
Already know this is your moment? Once you book, I’ll guide you through everything: expectations, communication, timelines, and what comes next. You don’t need to have it all figured out today. That’s what I’m here for.
