CultivatE
Connection
Healing workplace culture through radical empathy and compassion
Feelin' it: Brand foundations + identity design
Brand expansion: presentation template • Branded collateral • Social Kit
Project scope:
Cultivate Connection envisioned a future where workplace culture could be radically transformed through empathy, emotional intelligence, and trauma-informed care. Their mission: to help teams build psychological safety and stronger interpersonal relationships through compassionate training and tools.
When they arrived at Rarely Pure, they were operating under the name “Trauma Informed Care in the Workplace” — descriptive, but lacking resonance. Together, we shaped a foundational brand strategy and identity that honored their depth while opening the door to wider impact. Through strategic naming, messaging, brand language, and design, we gave their vision a voice — one that is confident, human, and ready to lead.
The result is a brand that’s clear, compelling, and deeply aligned — positioning Cultivate Connection as a trusted guide for organizations ready to evolve.
CultivatE connection
Hearts &
minds for
productive
relationships
Opening
RESPONSIVE COLLECTION FOR ANY USE AND CONTEXT
LOGO SUITE
to create interpersonal connections, and psychologically safe, supportive environments by fostering empathy and understanding within diverse perspectives/populations.
to create interpersonal connections, and psychologically safe, supportive environments by fostering empathy and understanding within diverse perspectives/populations.
BRAND PURPOSE
to create interpersonal connections, and psychologically safe, supportive environments by fostering empathy and understanding within diverse perspectives/populations.
to create interpersonal connections, and psychologically safe, supportive environments by fostering empathy and understanding within diverse perspectives/populations.
LOGO SYMBOLISM
BALANCE &
BOUNDARIES
OPEN HEARTS
& MINDS
PERSONAL
GROWTH &
EVOLUTION
Genuine Care
BRAND VALUES
BRAND PERSONALITY
DISRUPTOR
WITH A CAUSE: Questions the status quo and shakes
people out of their ruts. Able to make
risk accessible because it comes from a
place of safety, intention, and purpose. A
force of non-conformity looking create
transformation for good.
CALM WATERS
THAT RUN DEEP: Caring, soothing, full of wisdom. Ripples
of emotion affect the surface but are
diffused without major disruption. Below
the surface there is knowledge and
perceptiveness that seeks to understand
the deeper truths. Curious, empathetic,
but self-regulated and balanced.
CARING
COACH: One dose of toughness meets
unconditional cheerleader; knows
strategies and techniques to improve
performance; helps you get back up
when you take a dive on the field.
Doesn’t yell or shame, but does push
you to step into your potential.
DESIGN CONCEPTS
YOUR INNER CHILD AT WORK
PLAYFUL POSITIVITY ACCEPTANCE FOR ALL
BRIGHT ENERGY OF CHANGE
• YOUR INNER CHILD AT WORK • PLAYFUL POSITIVITY • ACCEPTANCE FOR ALL • BRIGHT ENERGY OF CHANGE
YOUR INNER CHILD AT WORK • PLAYFUL POSITIVITY • ACCEPTANCE FOR ALL • BRIGHT ENERGY OF CHANGE
• YOUR INNER CHILD AT WORK • PLAYFUL POSITIVITY • ACCEPTANCE FOR ALL • BRIGHT ENERGY OF CHANGE
Dr Nancy Osborn, Ph.D., Cultivating Connection
Dr Nancy Osborn, Ph.D., Cultivating Connection
I don't know if I've made it clear but I really appreciate your work with us. It is amazing to me that you developed the branding material so quickly and that it really hits the mark. I observed that you were really listening to what we were saying but you also "got underneath" some of the things we were saying. Most people do not take the time or maybe don't have the skill to do this. Thanks so much!
It is amazing to me that you developed the branding material so quickly and that it really hits the mark
Dare to dream bigger.
Your vision makes your brand unforgettable.
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