Green Pest
Solutions
transforming a commodity service into a premium brand that thrives
Livin' it: Brand strategy + identity design
brand positioning
Brand expansion: fleet & uniform design • Marketing collateral & trade show display • website • key messaging & language guide
Project scope:
Green Pest Solutions doesn't think of themselves as exterminators. They may provide pest management services, but their vision is to provide people with environments where they feel safe, healthy and at ease.
Following a business acquisition, the team at GPS saw an opportunity to think differently about pest management, offering a healthier solution for people and environments while elevating their service and brand.
Through our strategy work, we uncovered a key audience insight: women don't want to bring “killers” into their homes. Extermination was the industry norm, but rather than position GPS as one of the guys, we took a different approach. We shifted the conversation from extermination to hygiene, focusing on creating environments where people can thrive without worry. By repositioning GPS as a wellness company, we carved out a distinct niche they've owned ever since.
Green Pest Solutions (GPS)
in a pest-free,
worry-free
environment.
Thrive
managed cohesive team mergers through brand-values aligned approach
Created robust recurring revenue streams that aligned with brand vision
expanded from local to regional services, growing market share while retaining customer trust
BRAND wins
OUR VISION IS TO PROVIDE PEOPLE WITH ENVIRONMENTS WHERE THEY FEEL SAFE, HEALTHY AND AT EASE.
BRAND PURPOSE
OUR VISION IS TO PROVIDE PEOPLE WITH ENVIRONMENTS WHERE THEY FEEL SAFE, HEALTHY AND AT EASE.
OUR VISION IS TO PROVIDE PEOPLE WITH ENVIRONMENTS WHERE THEY FEEL SAFE, HEALTHY AND AT EASE.
OUR VISION IS TO PROVIDE PEOPLE WITH ENVIRONMENTS WHERE THEY FEEL SAFE, HEALTHY AND AT EASE.
OUR VISION IS TO PROVIDE PEOPLE WITH ENVIRONMENTS WHERE THEY FEEL SAFE, HEALTHY AND AT EASE.
LOGO SYMBOLISM
RESPONSIVE COLLECTION FOR ANY USE AND CONTEXT
LOGO SUITE
Pride of place
Innovative approaches
Worry-free wellness
in service of solutions
BRAND VALUES
BRAND PERSONALITY
RESOURCEFUL-PROBLEM SOLVER: We are always looking for a smarter way to solve the problem. We combine decades of practical experience with an openness to new products, methods and ideas, finding solutions that are effective without defaulting to the most aggressive option.
TRUSTED ADVISOR: Rather than simply showing up to eliminate a pest, we help customers understand what’s happening and determine the right course of action. Our expertise comes through in a thoughtful, transparent and methodical approach, considering the whole environment before recommending a solution.
CARING NEIGHBOR: We approach customers like a good neighbor would: with genuine care for their home, family, pets and peace of mind. We’re friendly and approachable without being overly casual, taking the time to listen to concerns and make people feel comfortable, understood and looked after.
DESIGN CONCEPTS
Thrive in your life
Bright, optimistic, friendly, clean, and focused on well-being.
Thrive in your life • Bright, optimistic, friendly, clean, and focused on well-being.
Thrive in your life • Bright, optimistic, friendly, clean, and focused on well-being.
Thrive in your life • Bright, optimistic, friendly, clean, and focused on well-being.
Thrive in your life • Bright, optimistic, friendly, clean, and focused on well-being.
Dare to dream bigger.
Build the brand that
lights your fire.
Book a vibe check
